The Abs Company makes high quality, innovative, commercial-strength abdominal and functional training equipment for the development of core strength. Founded in 2006 by New Jersey fitness professionals, it is committed to making exciting, unique pieces for all levels of fitness, and to optimising space with products that are intuitive and motivational.

The Abs Company has a complete range to keep members engaged and succeeding, as they progress from beginner to advanced. It showcases the TireFlip 180, Ab Solo, X3S Bench, Battlerope ST, and the Ab Coaster CS300 in over 10,000 commercial fitness centres, and millions of homes in over 40 countries worldwide.

Crunches have been the mainstay of ab workouts for decades, and can be part of a core strength workout or a total body workout. They target the rectus abdominus “six-pack” muscle that runs along the front of the torso. The Vertical Crunch allows beginners to easily sit and perform an effective crunch motion, and advanced users can add plate loaded resistance for a progressive workout.

Building the rectus abdominus develops the core muscles for stability and performance. A strong back and abs are the foundation of all your daily movements, as well as performance in sports. If you build your rectus abdominus and have low enough body fat, you will see the six-pack abs that many people desire. The Vertical Crunch is designed with a free-swivel seat to allow the user to seamlessly shift to oblique training for a complete workout.

Product Features;

  • Heavy duty steel construction
  • 32kg (70lbs) Olympic weight capacity
  • Dual weight storage posts
  • Free-style motion seat for oblique training
  • Space-saving design
  • Extended easy-grip handles


Dimensions: L: 91 cm x W: 107 x H: 160cm (36 x 42 x 63 inches)

Unit weight: 88kg (195lbs)

Warranty: 5 years frame, 1 year parts, 6 months wearable items

Interested in the Vertical Crunch?

Boutique gyms is the exclusive stockist