Phoenix Gym, Norwich
Raising the game with 10,000 awe-inspiring square feet of exhilarating workout zones

Located in the heart of the fine city of Norwich. Phoenix Gym is considered one of the best gyms in Norfolk, having won the prestigious “Three Best Rated” award for “Best Gym in Norwich” for the past two consecutive years.

Owners Mark Bone, Karl Roberts, and Lorna Taylor are delighted with how their gym has evolved. They bought the gym out of administration back in August 2013, and turned it around using their 40 years combined experience within the fitness industry. They aspired to create a unique facility with a special atmosphere that would make members feel welcome, relaxed and encouraged.

Phoenix Gym not only offers an astounding choice of quality exercise equipment for fun and focused workouts, but also very personal, genuine support from staff who love what they do and who are passionate about the Phoenix “Raise Your Game” ethos. Phoenix trainers are professional, friendly and encouraging, with a focus on results that supports fitness longevity. The variety and quality of training in a relaxed, non-competitive environment are features that Phoenix members value highly and keep them motivated. Members feel part of a real community, where they happily share equipment, and support each other’s individuality and goals. This is something that most larger gym chains struggle to achieve.

Phoenix Gym is made up of multiple workout zones spanning over 10,000 awe-inspiring square feet. Boasting 6 different training zones, with over 215 workout stations, Phoenix has something for everyone. There are traditional cardio, stretching and general weights zones, a strength, toning and building zone, a dedicated leg section and power lifting area, along with a boxing zone. The latest addition is the formidable, functional fitness training area that has set Phoenix ablaze this autumn. Bootcamp, boxing and functional fitness classes, included within the memberships or on a pay as you go basis, are launching soon and set to be hugely popular.


The Phoenix functional training centrepiece is a custom UK manufactured 6 metre bridge. This can accommodate around 16 users at a time and has an integrated Concept 2 SkiErg, high rope climb and parallel bars for calisthenics workouts. The beauty of this rig is that it optimises all available floor space and ceiling height, whilst still allowing the floor to be used for yoga and body weight training. The green 15-metre sprint track, positioned down the centre of the rig, creates a striking focal point and unlimited opportunities for sprint and sled work.

For thrilling functional training experiences, the Phoenix team has invested in the most innovative equipment in the industry. The Star Trac BoxMaster is a great hit with the members, regardless of age and fitness level, and the revolutionary, Abs Company, for which Boutique gyms is the exclusive UK distributor, is the brand of choice for fitness exhilaration. The TireFlip180XL and BattleRope ST star in dynamic small group workouts, making the Phoenix community even fitter and stronger. Taking core fitness innovation to the next level, are the The AbCoaster CS3000 and Target Abs Bench, renowned for their ergonomics, stability and smoothness.







Following the completion of phase three of Phoenix Gyms incredible transformation, Mark praises Boutique gyms for its role in the rise of Phoenix:

Boutique gyms has exceeded all our expectations where quality equipment and smooth installations are concerned, which is why we have never needed to look elsewhere. As Craig is at the cutting edge of the latest innovations, we trust his advice and feedback, which has never let us down to date. Each installation has brought with it a new influx of members, as well as improved member retention. We can’t wait to step into phase four of our expansion with Boutique gyms by our side.”


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