The Abs Company
Innovative functional and core exercise equipment used in over 10,000 facilities worldwide

The Abs Company makes high quality, innovative, commercial-strength abdominal and functional training equipment for the development of core strength. Founded in 2006 by New Jersey fitness professionals, it is committed to making exciting, unique pieces for all levels of fitness, and to optimising space with products that are intuitive and motivational.


Zone Training allows members to focus on a specific body part that is important to them. Intuitive, easy to use equipment provides a simple circuit that allows them to feel successful and comfortable in your facility.

The Abs Company has been creating effective, user-friendly ab training equipment for the home for over 20 years. Starting with the original Ab Roller, The world-famous Ab Coaster® PS500 and now the innovative X3S™ Pro and more!

We bring you gym-quality equipment, in the convenience of your home. We’re excited to help you fitness journey! Join us as We Change Lives from the Core®.

TireFlip 180 Video

The TireFlip 180 is an innovative new functional training device that gives you all the benefits of tire training in a safe, space saving design.

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